Net Revenue, MTDConnect
Connects to Shopify
Orders, MTDConnect
Connects to Shopify
Avg Order ValueConnect
Connects to Shopify
Blended ROASConnect
Connects to Meta + Google Ads
Brand ReputationLive
4.7
across 0 Trustpilot reviews
Google rating (reported)
4.9 / 5
Hero line
Quick-release rubber · $85
Social ReachLive
Facebook active · YouTube nascent · Pinterest ~4.3M monthly impressions (reported)
Instagram carries the brand at ~60K. TikTok & YouTube are barely tapped, the single largest untapped reach for a visual, craftsmanship-led product.
Repeat PurchaseIllustrative
Strap collectors rarely buy just one
Multi-strap bundles advertise ~25% savings
Hero AOV ~$85
Curve shape is illustrative. Connect Shopify to plot your real repeat-purchase cohorts.
Your Connected EcosystemDetected
Detected from your public footprint. We read from these, you keep using them.
Shopify
On-site Reviews
Meta Ads
Google Ads
Trustpilot
Add Klaviyo, your 3PL, and any ad platform and the dashboard reads them too. Detection runs on what loads publicly, so this list grows once you connect.
Product LineupLive
Quick-Release Rubber
Tool-free · built-in spring bars
$85
Italian Leather
Hand-finished · model-specific
$65–120
Exotic Leather
Alligator · ostrich
$175+
Sailcloth & NATO
Nylon · everyday wear
from $65
USA 250 Anniversary
Handmade ostrich · 25 made
Limited
Timepiece CoverageLive
Model-specific straps for the brands collectors own.
Rolex
Omega
Breitling
Doxa
Also fits Tudor, Panerai, Cartier, TAG Heuer & Seiko · curved end-links per model.
Press & RecognitionLive
Founder feature · Voyage Dallas
Profiled twice
Brand story · CanvasRebel
Editorial interview
4.7 Trustpilot TrustScore
Verified buyer reviews
Acquisition FootprintPublic estimate
~29Kmonthly visits
SimilarWeb estimate (May 2026). Connect GA4 for the exact figure.
Organic search
Paid search
Paid social
Direct
Organic search drives ~6 in 10 visits. Paid (Meta + Google) is scaling now, the locked ROAS tile is the one number that tells you if that spend is paying back.
CompanyLive
Founded2022
HQDallas, TX
Funding raised~$150K
FounderBrandon James Rose
Brand Search InterestLive · Trends
Emerging12-month, US
Recent peak May 3, 2026Low volume · building
Brand-name search is still small. Name recognition is the clearest growth lever, and the cheapest one to track here.
Meta Ad LibraryLive
0
active ads
run by WIS Straps' verified Meta page (US)
Running continuously sinceApr 2026 · 2+ mo
Always-on paid spend across ~12 creatives. The locked ROAS tile is the one number that proves whether they're paying back.
Email & SMS RevenueIllustrative
Share of revenue from flow automations
Welcome · Abandoned cart · Winback flowsConnect Klaviyo